It's no longer "Warm" in Indianapolis

That station’s history includes monikers such as “Ecstacy 93.9,” “Gold 93.9,” “The Bear,” “Retro 9.39,” “93.9 The Song,” “FM Talk 93.9” and lastly “Warm 93.9.” However, “Warm” is now out after 18 months, and WRWM-FM (93.9) is stunting, with a promo saying “This is the sound of construction of a brand new radio station.” The new format, according to the station stream, will debut at 9:40am on Friday. Indianapolis never took to “Warm 93.9,” as the latest Arbitron ratings show: the Cumulus-owned station ranked at the bottom in the market. You can listen for the format flip on Friday morning.by clicking here. Find out what the boards are saying about the possible new format, here:

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