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Friday, July 30, 2010

Knoxville is set for an historic battle in talk radio

It happens this weekend – Local owner and onetime air personality John Pirkle will debut a brand-new talk lineup on his 100.3 frequency, which for the past five years has been programmed by Citadel. Citadel used its Chapter 11 bankruptcy to exit its Local Marketing Agreement two years early, and is transferring its lineup (Glenn Beck, Rush Limbaugh, Sean Hannity, Phil Williams) to Oliver Springs-licensed 98.7. But it can’t take the “WNOX” calls under which it’s operated the station since 2005. The new Pirkle-hired WNOX lineup at 100.3 will feature local morning host Ed Brantley, Neal Boortz, Dave Ramsey, Michael Savage, Laura Ingraham, Coast to Coast AM and the local Dave Hooker and Terry Fair. One of the threads on the Eastern Tennessee Board of Radio-Info concerns whether Citadel has done “damage” to the WNOX brand at 100.3 during the last two weeks, by airing repeated promos for 98.7. That’s going on here.

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