Today at 3 pm PT, the long awaited frequency swap of several stations owned by Ed Stolz and Beasley will take place. Stolz is paying $15.25 million for the intellectual property of the rhythmic CHR ‘Now’ station, but will operate it on the frequency of 104.3, which it’s also buying from Beasley. Beasley’s keeping the current frequency of “Now” KFRH – 102.7 – and moving “Coyote” KCYE there. In addition, Stolz brings in KRCK Palm Springs radio talent Joshua Fleming to program “Now.” See what the Radio-Info.com boards are saying about the switch, here: