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Wednesday, December 21, 2011

Latest on mixing ratings: Pandora responds

Pandora From today's TRI Newsletter: It’s pretty simple – Pandora says "This is consistent with what Arbitron’s COO indicated earlier this month: Broadcast radio companies are clearly afraid of what an accurate apples-to-apples measurement with Internet radio will show to radio advertisers.” That’s the entire quote from Pandora’s VP of Corporate Communications Deborah Roth. And like Pandora generally, she sounds very confident about the company’s position. On Monday, Arbitron released 10 bullet points suggesting reasons why users should not compare its sample-derived listening estimates with those of unnamed music services. Arbitron contrasted the “one-to-one listening model for most Internet music services" with the “one-to-many” listening model for broadcast radio. It also highlighted the difference between “time ‘served’ on a computer” and radio’s “time spent listening.”

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