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News
Legendary broadcast consultant Frank Magid dies at 78
He was justly famous for his work in giving television news a more contemporary look starting in the mid-1950s, and sometimes dubbed “The News Doctor.” But Magid (“MAG-id”) had a major effect on the radio industry, too. He was an early strategizer about the FM band, urging AM operators to seize the opportunities on FM. And many of the consultants he hired to work with radio station clients later became prominent on their own, after they left Frank N. Magid Associates. That list includes Bill Moyes, Jon Coleman, Fred Jacobs, Doug Jones, Bruce Fohr and Bob Harper. Magid kept his company based in Cedar Rapids, Iowa, though he died in Santa Barbara on February 5 at the age of 78. Cedar Rapids TV outlet KCRG has more, here.
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