Microsoft's business decision is a disappointment for iBiquity’s HD Radio, which had found a home on the Zune mobile device. Wired says “weak demand” is causing Microsoft to discontinue production of the Zune, which never gained much traction against Apple’s iPod and its iTunes system. “Zune” will remain as the name of the media player on the Windows Phone 7 software, and the Zune PC software. As Wired says, the first Zune players in 2006 didn’t sell well against the onslaught of the iPod, though it says the 2009 HD model was “a well-received, well-designed and supremely elegant device – but a case of too little, too late.” The HD Radio Board of Radio-Info.com is talking about technology adoption here.