Consultant Alan Burns issues a second white paper from his firm’s exhaustive study of CHR and adult contemporary stations in markets #10 through #100. The conclusion: “Listeners to a typical CHR or AC station in the U.S. are 15 times more likely to hear the station plug its website or on-air contest than to hear a comment about the music.” Burns says 40.3% of breaks were devoted to contests, website or text-program mentions. Just 3% included comments about music “other than mentions of title or artist.” Alan says “No one wants to hear an air personality drone on about an artist, but what’s missing is a sense of enthusiasm about the music, excitement over a great new song, or an interesting bit of information about an artist the station plays.” See the Burns study here.