Arbitron’s “RADAR 101 National Radio Listening Report” shows radio’s reach is as strong as ever. Among key highlights of the Radar 101 report to be issued next week:

• Radio reaches 92 percent of persons 12+ each week.
• More than 94 percent of college graduates ages 25-54 tune in every week.
• Ninety-two percent of Black Non-Hispanics & 93 percent of Hispanic persons, age 12 and older tune into radio weekly.
• Each week, radio reaches 93 percent of both Black Non-Hispanics and Hispanics age 18-49.

Radar 101 used a sample size of over 330,000 respondents to compile its quarterly report.