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Wednesday, August 4, 2010

New CBS strategy: Create strong local-market radio/TV combo websites

New York all-newsers “1010 WINS” and WCBS-AM, all-sports “Fan” WFAN, and WCBS-TV/Channel 2 will be housed on a single website, says CBS CEO Leslie Moonves on Tuesday’s conference call. CBS isn’t stopping with the Big Apple: This is the model for more CBS radio/TV markets to come. Moonves says “We’re confident we have a terrific formula” that will be “rolling out to other markets.” The address is CBSNewYork.com and for now it’s in Beta mode. CBS wants to use its broadcast assets, particularly it non-music stations, to drive web traffic to this new portal.

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