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Monday, March 3, 2008

New York ratings – diary-based Arbitrends – give "Lite" a bigger lead

WLTW_FM_NYProgrammer Jim Ryan's preparing to leave WLTW (106.7), but he's leaving on an up-trend, with Lite up 5.5 to 6.2, total week 12+. And, in sole possession of the 25-54 lead in the Phase I Winter Arbitrends, up from a 5.9 in the Fall (tied with Spanish "Mega" WSKQ) to a 6.5. The rest of the 12+ lineup for Phase I: Mega, #2 at a 4.5. Urban WBLS at a 4.4. CHR Z100 at a 4.3. and urban AC "Kiss 98.7" WRKS at a 3.9. While Univision's WCAA is already showing the addition of new morning man Luis Jimenez, with the total-week up 1.8 to 2.2, and mornings up 0.8 to 1.8. The latest ratings are on the Radio-Info site, here.

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