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Thursday, March 18, 2010

New York Yankees find a long-term home on Spanish-language WADO (1280)

It’s a multi-year deal through Yankees radio flagship WCBS (880), and brings all 162 regular-season games – and all its post-season games – to Univision’s WADO. First game is the season-opener with the Boston Red Sox, from Fenway Park. WCBS GM Steve Swenson calls 30-year New York sportscaster Beto Villo “the premier Spanish baseball broadcaster in the country.” Univision station manager Carey Davis is “thrilled to welcome the Yankees” and their heritage of 27 world championship titles to WADO. The deal between CBS and Univision includes new joint promotions, on the air and at the new Yankee Stadium, and the team of Beto Villa and Francisco Rivera will be heard on the secondary-channel SAP feed on the Yankees-owned YES! Network cable channel. The New York Board of Radio-Info talks about Yankees beisbol here.

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