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Thursday, March 11, 2010

Nielsen signs up Hudson Valley broadcaster Sunrise Broadcasting for ratings

Sunrise operates two simulcast services in the Newburgh-Middletown, NY market: oldies WGNY (1220) and WDLC (1490), and the AC “Fox Radio” simulcast of WGNY-FM (103.1) and WTSX (96.7). Original Nielsen Ratings backer Cumulus Media is also in Newburgh-Middletown, which should be in the first weeks of diary keeping for the Spring 2010 survey. Nielsen employs a sticker diary based on the research methods it has long used in Australia. It surveys about 50 smaller U.S. markets, in competition with Arbitron.

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