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"One Voice for Radio" starts at NAB in Charlotte
The new pro-radio campaign gets its official unveiling today, but yesterday, Emmis CEO Jeff Smulyan dropped a mention of the joint NAB/RAB outside-produced marketing effort at the Dickstein Shapiro Broadcast Finance session. Smulyan says "they've hired an outside firm and invested a lot of money" in a cause that current RAB Board Chairman predicts will start paying off in the next 12-18 months.
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