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Thursday, August 26, 2010

Performance royalty deal might introduce "some sanity to the streaming debacle"

From today’s TRI Newsletter: One group head says “more than anything, I’d like to see some sanity” come to radio’s upside-down situation with splitting up its terrestrial and online streams. One bullet-point in the NAB’s wish-list of proposals is to enlist the music industry’s support in getting the AFTRA situation changed, so that streaming AFTRA-produced spots wouldn’t be so expensive. CEO Art Sutton at Georgia-Carolina Radiocasting tells Radio-Info “we view this as really a way for radio to get an affordable and controlled internet platform and get rid of the burdensome Copyright Royalty Board and AFTRA restrictions…the reality is, the radio industry was asleep when the streaming rates were set.” Sutton says "Now we have a chance to correct that mistake and provide ourselves a competitive footprint on the net.” He thinks that like radio, the music industry “will figure out how to survive in the new wireless worlds.” Within twenty years, he says "only 20% of our audience will listen to us as they do today. The other 80% will be hearing us over some type of internet connected device.”

Tags: NAB, AFTRA

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