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Friday, November 20, 2009

RAB's Jeff Haley – end of third quarter "showed promise of an upswing", after 19% drop

The RAB’s Miller Kaplan-based revenue numbers put the local revenue decline for July-August-September 19%, and the national dropoff at 17%, for a combined average of 19%. Network revenue was down about 11%, while “digital” remains the only positive category, up 14% for those three months. RAB CEO Jeff Haley says “within the top 5 categories, we continue to see some advertisers aggressively increase their share of voice when compared to their higher-spending competitors.” Examples: Subway, Dunkin' Donuts, MetroPCS, plus carmakers Volvo and Hyundai. Year-to-date, radio’s revenues are down about 21%, considering local, national, network, digital and off-air. There are graphs and more details on the RAB.com site.

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