The study conducted by the Council for Research Excellence found that on a daily basis, radio (77%) had a broader reach than the Internet (64%), newspapers (35%) and magazines (27%). Only TV (95%) had a stronger daily reach than radio. Dr. Michael Link, VP of Methodological Research at The Nielsen Company, says “There are a lot of critics out there who want to write off broadcast radio, but this analysis of real-time media consumption shows that it continues to play a very strong role.” Two interesting results found by Nielsen: 90% of consumers listen to some form of audio media per day, and almost four-of-five people ages 18 to 34 listen to broadcast radio in an average day. Read more details about the study here.