Ryan Gallagher’s Radioscope, a “research, strategy and design agency” launched in January, has released its first major social media study. According to his research, Emmis hip-hop KPWR (Power 106) Los Angeles is top dog when it comes to social media influence. Gallagher analyzed 25 million tweets, Facebook posts, blogs and forums over the course of 2011, using technology from Crimson Hexagon. He notes, “In radio, Power 106 doesn't have the most followers, but they do have the respect of their social network. The difference is between talking and being talked about. Power 106 has more of their audience’s audience, and that’s a big deal.” The Radioscope study, “Radio’s New Consumer,” also explores why 75% of consumer comments about over-the-air radio are either negative or neutral; why over-the-air radio gets less credit for being free than its digital competitors; Pandora’s weaknesses in the consumer's mind; and the Top 20 “Leaders of Social Influence” in the radio industry. The full study from Gallagher, a former night jock at Tampa’s WFLZ who got his master's degree at VCU Brandcenter, is available is available for $97 on the company’s website.