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Wednesday, February 22, 2012

R.I.P.: Influential CRTC/CBC chief Pierre Juneau, Canadian executive

Pierre Juneau Pierre Juneau, who championed Canadian content on radio and TV as the first chair of the Canadian Radio-Television & Telecommunications Commission, has died at 89. As president of the Canadian Broadcasting Corp. from 1982-1989, Juneau also presided over the creation of CBC Newsworld, now CBC News Network. He began his career in 1949 at the National Film Board, where he rose to become head of its French-language production. Appointed CRTC head in 1968, Juneau created the first minimum standards for home-grown fare on TV and radio, which were controversial: Private AM stations objected to a requirement of 30% Canadian music content. However, as a cultural nationalist, he stuck to the policy saying, "Canadian broadcasting should be Canadian,” according to an article in CBC News. Canada's Juno Awards, launched in 1970, were named after Juneau because he implemented the Canadian content regulations. As CRTC chair, he also insisted on 80% Canadian ownership of radio and TV networks and the fledgling cable industry.

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