Conservative talk in a liberal city isn't always the easiest sell, but the last Arbitron PPM ratings for three of talk radio's biggest conservative names showed declines across the board. Crain's New York Business reports the big three of New York City's WABC-AM (770) all registered double-digit ratings declines, a slump that they report began shortly after the 2010 November midterm elections. Rush Limbaugh, the station's longtime midday host and anchor of their conservative team, brought in a 3.0 share in the April Arbitron PPM, a 30% decrease from the November elections. The show that follows Limbaugh in afternoon drive, syndicated talker Sean Hannity, has seen a ratings decline of 28% during that same time, as has Mark Levin, who follows Hannity from 6pm-9pm ET. Crain's New York Business quotes Furman Roth Advertising media director Mark Lefkowitz as saying, "People wanted a break after the election," but it is expected that ratings should bounce back. Despite nay ratings losses in New York City, Limbaugh, Hannity and Levin continue to be in the top circles of talk radio, in terms of ratings and also the number of stations that carry their shows. In February, Talkers Magazine released their annual "Heavy Hundred Most Important Radio Talk Show Hosts," with the Premiere Radio Network-syndicated Limbaugh and Hannity ranked #1 & #2. Levin, syndicated by Citadel Media, was ranked #7.