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Thursday, January 28, 2010

Teens are listening to mp3's & iPod's more – and radio less

The study by the Kaiser Family Foundation does not bode well for the next generation of radio listeners. The study found that the number of kids ages eight to 18 who own an iPod or mp3 player soared from 18% in 2004 to 76% in 2009. At the same time, the number of radio sets in the homes of those surveyed fell from 3.3 to 2.5, and the number of those with CD players also fell. Kids are also listening to radio less. The study found kids listened to music on average for two hours and 19 minutes daily, and in that time, 41 minutes was spent listening to an iPod or mp3 player, while 32 minutes was heard on radio and music stored or delivered by computers. This study mirrors a 2008 Coleman Insights study that found teens were listening more to devices like mp3 players or iPods, and less to radio.

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