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Tuesday, February 12, 2008

"The goal is to have an FM radio in every PDA and cellphone"

Jeff_Haley_with_Dual An FM tuner is "the #1 accessory" for the iPod, says RAB chief Jeff Haley in this morning's keynote speech in Atlanta. He urges the industry to set a goal of having an FM on "every PDA and cellphone." Haley didn't just talk about the new devices that were showcased at last month's CES - he demonstrated them, using working models, including a Dual in-car unit that transmits timely traffic and other info to the dashboard with MSN and (in Atlanta) Clear Channel. (That's Haley in the picture, at the controls.) Haley also talked up the Radio 2020 initiative, announced at last September's NAB Radio Show in Charlotte, to #1, address radio's concerns "head-on", to #2, "engage the industry and technology partners", and #3, to engage consumers who "need a little nudge to re-ignite the passion." Haley also delivered a strong endorsement of posting (guaranteeing delivery of audience to advertisers) and an "unprecedented joint venture with Katz and Interep" to market radio to new advertisers. He says radio "must speak with one voice" on the subject of electronic measurement - whatever the choice of systems is - and he says "we're our own toughest critic." But radio remains "the #2 most consumed medium in America."

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