Advertisement
Friday, November 4, 2011

The IPO pricing for Groupon values the daily-deal pioneer at nearly $13 billion

The Wall Street Journal reports the possible pricing at $20 a share by the Groupon underwriters Thursday night, and says it's richer than the $16-18 range projected just a couple of weeks ago. But the fact that this deal has so many underwriters might be read as implying that none of them wants to have too large an exposure to the deal. How Groupon fares will have a lot to say, psychologically, about the already-crowded "deal" space.
Radio operators from Cumulus to Entercom are emulating Groupon in some ways and offering their own proprietary daily-deal products. Cumulus has "Sweetjack" and Entercom uses the name "Perks."

Previous and Next Stories

Advertisement
Advertisement