The LDS Church is the ultimate parent of Bonneville International, and church director of digital media Chris Twitty says “We have the responsibility to extend the messages of the church in yet another way with the new station” – an HD Radio multicasting channel. Programming will feature interviews with church leaders, Mormon-related news, and religious teaching. In Salt Lake City, Bonneville International EVP Bob Johnson says “We’re deeply pleased to offer Bonneville’s broadcasting resources and industry reputation to further extend the reach and impact of Mormon Channel.” They’ll use Bonneville 29 HD-capable stations in eight markets, beginning this week. This morning’s T-R-I newsletter notes that the Church of Jesus Christ of Latter Day Saints has previously exercised its influence on its radio stations in subtler ways – they don’t carry advertising for alcohol-related products, state lotteries or gambling venues. The Los Angeles Discussion Board at Radio-Info.com is talking about the latest development now.