The deal between CBS Radio-owned WSCR-AM (670) and the Chicago White Sox, extends a deal that began in 2006, and will keep game broadcasts on "The Score" for the next five years. The new deal will give the American League baseball team an HD Radio presence, giving the team their 104.3-3 HD channel that they will use for both White Sox baseball and Chicago Bulls basketball. Both teams are run by Jerry Reinsdorf. Chicago White Sox chief marketing officer Brooks Boyer tells MLB.com, "This will be a nice outlet for our players, manager, general manager, owner and coaches to speak directly to fans. If you have HD radio in your car or a converter in your car, it has the same reach and same signal as their current stations. We can start it whenever we want. We are starting to put plans on paper and figure out what the economics will be. It's a pretty good business opportunity." The deal includes the team retaining Ed Farmer and Darren Jackson as the radio voices for the White Sox.