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Tuesday, June 16, 2009

This year's Radio Mercury awards won't have prize winners in four categories

No “station-produced commercial” or best political ad, student-produced spot or Public Service Announcement – because the judges didn’t find that the entries rose to the level they expected. The “station-produced” category had been revived several years ago, and over time the competition as a whole has added and dropped categories alongside its main $100,000 prize – designed to stimulate better creative work by agencies. This year’s chief judge was Rick Boyko, former co-president and chief creative office of Ogilvy & Mather and now director of the Virginia Commonwealth University Brandcenter. The 2009 Radio Mercury winners will be announced tomorrow evening at the Lighthouse on Pier 61 in New York City.

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