From today's TRI Newsletter: Researcher Mark Ramsey says "I just wrapped a new national survey with VIP Research", and the bottom line on FM chips on cellphones is that they get "decent" use. But "personalized radio app usage is far greater than the use of built-in FM." Interestingly, Ramsey reports that nearly 20% of the audience today says FM radio is already built into their phones. So it's there and is used some of the time, but usage is "not overwhelming enough to suggest a strong demand." The survey looked at the situation with apps. Ramsey says "This lack of demand [for FM chips in phones] is proven when use of this feature is compared to use of personalized radio apps and even, to a lesser degree, single station apps. Personalized radio app usage in particular is far greater than use of built-in FM." The study suggests room for improvement on the phone front – "Single-station apps need a stronger feature set to attract more downloads and more usage." Ramsey's bottom line – "Listeners use what is most unique in its setting and what solves a problem that other media in other places can't solve." Read his latest blog entry here.