Hubbard Radio's V.P. Programming for the highly-successful all-news WTOP (103.5) says "We already have lots of competition...we compete with anybody who does news, not just with radio stations." That was the philosophy previous WTOP owner Bonneville gave to Farley, and the station positions itself as part of the news-reporting world along with newspapers, TV and digital. WTOP now considers itself as a digital news organization. Among the ironies in the competition that begins in January between WTOP and CBS Radio, which will launch an all-news format on 99.1: CBS Radio market manager Steve Swenson ran WTOP as its general manager from 1996 to 1997. He hired Jim Farley from ABC News, and promoted Joel Oxley to general sales manager. Farley is now a Marconi-winning programmer at Marconi-winning WTOP, and Oxley is the market manager for Hubbard.