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We’re Building Connected Around You
Do you want to read more about new digital business models or more about new talent in the industry? Your opinion counts! This week, we are asking for your feedback in making connected even better. Please participate in our survey. Your opinion will help us to build connected around you and your needs!

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Streaming Ads Increase Ad Recall and Ad Response
When used together with broadcast radio, streaming audio can improve the response rate and recall of advertising. That’s one of the key findings behind TargetSpot’s outstanding Ad Impact Study released last week at the National Association of Broadcasters conference. TargetSpot sells targeted streaming audio ads.
Their study claims that when an advertiser used broadcast radio and internet radio together, the campaign achieved a 3.5x higher ad response than broadcast alone.

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The ad recall of broadcast radio was most impacted by internet radio in the insurance, retail stores, financial services, telecommunications, and travel categories.

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The study reports that most (96%) listeners access internet radio on a desktop/laptop computer. Approximately half (45%) listen on a mobile/smartphone and 15% listen on tablet devices. Tablet listeners are the heaviest users of streaming media; 25% of those who listen on a tablet device tune in 4+ hours daily.
This is an important signal to broadcasters. A simple path to “heavy users” of audio would appear to be mobile and tablet compatible apps and streams.
Broadcasters that are providing integrated campaigns with streaming audio and broadcast spots should also be encouraged by this study. Streaming audio spots increased ad responses for broadcast campaigns and online ads alike.

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Four out of ten listeners to internet radio advertising have responded to an ad.
• 17% visited the company website
• 15% searched online for product information
• 13% clicked on an ad
• 10% became a fan / clicked “like” on a social network
• 10% became a fan / clicked “like” on a social network
• 7% sent e-mail or text to the company
• 5% called the company
The most likely action for a listener to take after hearing an internet radio ad is to visit the client’s website.
Internet-radio listeners are also influential, with over half saying that they tell friends, family, or co-workers about new products or services they like.

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This study sheds light on internet radio’s growth and viability as an ad delivery venue. I believe the most important takeaway from this study is that streaming delivers engaged heavy users. As much as this study points to the validity of internet-radio for advertising, it makes a case to broadcasters for continued strategic investment into mobile and tablet apps as well as multiple streaming options for desktop computers.

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SWEET TWEETS

"Yelling out your thoughts in the grocery store parking lot is so much cooler than twitter!"
- @toddsplanet
"Ale-alejandro, Po-po-po-pokerface, Papa-Paparazzi, Te-te-te-telephone... Lady Gaga has some serious problems with pronunciation."
- @sodamntrue
"Facebook asked my, 'what's #OnMyMind?' I answered, 'It's none of your business.'"
- @funnyorfact
"Captain Kirk is going back: William Shatner to release a space-themed music album. Of Heavy Metal songs"
- @huffpostent
"Everybody thinks "The Social Network" is the best movie about forming a new startup, but they are wrong. The best movie is 'Ghostbusters'."
- @hoverbird
"Dear Easter Bunny: don't bring eggs, just make people stop linking Facebook updates with Twitter and vice-versa"
- @unmarketing
"Forbes Rapper list #5 Birdman $100 Million #4 50 Cent: $100 Million #3 Dr.Dre: $125 Million #2 Jay-Z: $450 Million #1 Diddy: $475 Million"
- @vis_official
Want to be quoted on connected's Weekly Sweet Tweets? Follow anstandig on Twitter, and I'll follow you back!
Your tweets could be featured here next week!
Daniel Anstandig is President of McVay New Media Consultants and Co-Founder of Listener Driven Radio. Future-minded and passionate about the the digital radio convergence, Anstandig develops content and sales strategies for digital media companies. Reach Daniel at connected@radio-info.com and by phone at 216-965-5440.
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Hot Headlines
• FCC Requiring National Data Roaming – This past Thursday, the FCC passed an order to ensure that all smartphones have access to a mobile Internet network. This new ruling requires that all wireless carriers, specifically Verizon and AT&T, allow customers of competing carriers the ability to roam on their mobile data networks. The FCC said this order was necessary because Verizon and AT & T have outright refused to negotiate roaming agreements in rural areas. "The framework we adopt today ... will ensure that rural consumers have the ability they expect to use their mobile phones throughout the nation for voice calls or data,” states Julius Genachowski, FCC Commissioner.
• BOSE Radio Enters the App Market – BOSE Radio has just created an AM/FM app for mobile phones that is powered by TuneIn Radio. The new app allows listeners to tune into their favorite radio station by call letters, frequency, and/or location. The $2.99 app has a built-in radio dial and allows the customer to pause radio play as well. “The Bose AM/FM App is exclusively built for iOS and looks great,” says Alan Henry of Appscout.com.
• Spotify Now Limits Free Music Service – The Swedish music streaming service Spotify is reducing the amount of times a track can be played and the total amount of music users can access online. The company reported that last month it reached one million paying customers in its European market, a number that has doubled in under a year. Daniel Ek, Spotify’s co-founder, says that the music streaming service is now making a profit and he wants to keep the free music aspect of the company in balance with the growing subscriptions. The new changes will begin May 1, 2011 and Spotify stresses the changes will mainly affect the heavy users of its free version of its music service.
• Time Warner Selling Its Entire Music Branch – The Wall Street Journal is reporting that Time Warner is now prepared to sell its Warner Music division to the highest bidder. The sale will include the Atlantic and Warner Bros. record labels. Warner Music, whose artists include, Metallica, Kid Rock and Green Day, is not releasing any comments on the matter. Sources close to the matter state that the company believes there is more money to be made in sales and streaming services, and they are looking to consolidate services.
• The Commercial Privacy Bill of Rights Act of 2011 – The United States Senate formally introduced the Online Privacy Bill of Rights this past week which will establish a baseline code of conduct on how personal information can be used online. As reported earlier this year by connected, the bill will deal with how information is collected, used, and distributed among corporations online. Specifically, consumers will now be provided with notice of data collection and opt-out capabilities, while requiring companies collecting information to provide adequate security. State Attorneys General and the Federal Trade Commission will be in charge to enforce the bill’s provisions.
• Internet Digital Ad Revenues Increase 15%, a New Record – The Internet Advertising Bureau (IAB)’s Revenue Report that was just released last week is showing record digital ad increases in the United States. This report puts all 2010 Internet advertising revenues at a record $26 billion, up 15% from 2009. The most popular ad format in 2010 was “search”, which represented 46% of revenue and saw 15% growth from last year. Moreover, sponsorships saw the most growth with an 88% increase over last year and 142% increase in the fourth quarter alone. “As the latest IAB Internet Advertising Revenue Report amply demonstrates, brand advertisers and marketers have adopted the power of digital media as a central element of their campaigns,” said Randall Rothenberg, President and CEO, IAB.

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GADGETS: I WANT ONE

LEGO Boombox –The new LEGO Boombox is ten times the size of a standard eight stud LEGO brick and not only can play music, but also can handle DVDs while integrating AM/FM radio signals. The customer can also play CDs and MP3s and the radio has a built-in 1W speakers with bass boost. What is great is that this radio will stack on top of other models! It is now available for $82.00 at www.firebox.com
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