- Tim Martz' Radio Power is asked by the FCC about a Milwaukee translator move-in
- The Birth of Urban EMO
- MDNA: 53 Is The New 42
- Digital Marketing Campaigns that Inspire
- Eric Church Reflects On A Whirlwind Year, And What's Next
- Boston Radio Legend Dave Maynard Passes at 82
- Jackson Dell Weaver Gets GM Nod at KGY/Olympia, WA.
- "WOW" Veteran Des Moines Morning Talents Lou & Heather Resign from KWQW
- Providence: Change Coming to WPRO Morning Show?
- Downsized by a RIF? Tell the Industry You're Looking for Work on Our Free Jobs Board
Newsletter: connected
The Newsletter About the Future of Media
Explore the ever-changing new media landscape with writer Daniel Anstandig as he looks to the future of the digital convergence of new technology and the legacy of radio.
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Digital Marketing Campaigns that Inspire
If you’re inspired by innovation, this week’s connected is for you. I’ll introduce you to four digital marketing campaigns that have pushed the boundaries of the traditional media and marketing models. Four companies that tried something new and succeeded!
What is the Value of Your Ads?
Google says that their ads are a special part of the product. They say that their search ads are “just more answers to users’ queries.” Facebook has a similar position, noting that their ads are targeted to each user’s unique interests. Can radio and television make a case that our audiences find some value in our ads? We may be missing a simple and low-cost way to increase our value to our audience as well as our marketing partners/clients.
Is Your Digital Spot Load Too High?
Last week, Google announced that it is now taking new measures to weed out web pages that are "top heavy" with ads above-the-fold. Websites that do not show a good balance of content vs. advertising above the fold will find it harder to get traffic from the über-popular search engine. Read this week’s connected to find out how your site may be in trouble with too much clutter.
Connected CES Wrap-Up
Last week’s Consumer Electronics Show in Las Vegas was about evolution more than it was about revolution. While there wasn’t much in the way of brand new technology compared to the previous year, there was certainly noticeable evolution to existing products. TVs got nicer, 3D got sharper, projectors got smaller and brighter, headphones got fancier, and bluetooth technology became more common. The biggest headlines for the media industry are here in this week’s connected #CES wrap-up.
What to Expect at CES 2012
With over 140,000 of the world’s biggest trendsetting geeks converging upon Las Vegas' Consumer Electronics Show this week, I’ll be covering the latest developments in technology live from the convention floor. But first, here are some early highlights from this year’s CES—including the latest on audio, TV, mobile, computing, Cloud technology, software, and speakers to watch. Stay tuned to Radio-Info.com's connected section all week for more hot headlines from the epicenter of innovation.
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