- TECHSURVEY8: An Interview with Jacobs Media President Fred Jacobs
- Program Directors and Communicating
- Fresh Listen: Miami's Refreshing AC Battle
- Social Works for Building Music Audiences
- Houston: Gow Communications Purchasing ESPN Radio Affiliate KFNC 97.5 FM
- SFO: Room for More Layoffs at Entercom?
- Discussion: Broadcasting Companies Turn to Personality Tests for Employment
- Communication Tower Climbing: America's Most Dangerous Job? - Discussion
- Downsized by a RIF? Tell the Industry You're Looking for Work on Our Free Jobs Board
Newsletter: connected
The Newsletter About the Future of Media
Explore the ever-changing new media landscape with writer Daniel Anstandig as he looks to the future of the digital convergence of new technology and the legacy of radio.
Eight Reasons To Be Happy And Working In The Media Industry In 2012
You would probably agree that working in the media industry today is intense. The environment has changed dramatically in recent years; there’s greater competition and the stakes are higher. It’s competitive, and there are lots of ways that the world has changed in the last few years. Still, there are plenty of reasons to be happy and working in the media industry in 2012. In this week’s connected, a rundown on some of the reasons we should be grateful for life in media this year.
Meet Today’s Connected 18-34 Year Old
Today’s 18-34 year old audience is one of the most sought after audiences by radio and television programmers because it is one of the most desired subset of consumers by marketers. In this week’s connected, a look at today’s 18-34 year old media consumer. Who are they, and what makes them tick? If you are programming a contemporary radio station, or trying to reach young TV viewers, you can’t miss this week’s “connected.”
Four Facts You Need to Know About Small and Medium Sized Businesses.
If you’re dealing with the 60% of small and medium sized businesses across the country that do not have a phone number on their home page to contact the business, your digital or broadcast ad campaign for that client might be setup to fail. New research this week shows that 75% of small and medium sized businesses are even missing an e-mail link on their home page for customers. What should you do about it if you are a local marketing exec?
A Closer Look at the Biggest “Convergence” Merger In History
On Friday last week, it was announced that Bell Canada (BCE) agreed to acquire Astral Media for $3.38 billion in what is one of the most interesting and groundbreaking acquisitions in media history. If the majority of the deal remains intact post-government-approval, it will create a dynamic Swiss-army-knife of a media company. In this week’s connected, a look at what could become the biggest integrated media hub that the world has ever seen.
Can Social Media Revolutionize the Way We Program News/Talk?
Programming News/Talk and Sports stations in an on-demand world is challenging. How do you know which stories are ratings boosters and which ones are ratings killers? I believe social media can offer some helpful instant insights into which topics will keep listeners and which will repel them, and at LDR, we’re putting our money where our mouth is. We’ve developed a new system that we’re calling TopicPulse, and I’ll tell you all about it in this week’s connected.
