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Wednesday, Jan 18

The Evolution of Gold Hip-Hop On Urban AC

By: Dana Hall

The debate over whether Urban AC stations should play any hip-hop (current or gold) has been waged for years. In 1996 when I started in trade journalism, it was discussed but rarely implemented. Fast-forward to 2012: while there are still varying opinions from programmers, playing gold hip-hop for an Urban adult audience has opened up. This week, we take a look at some of the most played hip-hop gold on Urban AC radio, and who’s embracing it.

Wednesday, Jan 11

The Power Of Repositioning A Competitor

By: Dana Hall

This week, guest contributor and branding consultant Greg Dunkin shares his observations on the recent Presidential campaign battle in the Iowa caucus – and explains how repositioning a competing candidate can be similar to repositioning your radio competitor: Political pundits call it drawing a contrast. Voters call it negative advertising. Marketing folks call it repositioning. Historical data calls it a successful marketing strategy.

Wednesday, Jan 4

December PPMs for Urban Radio

By: Dana Hall

Does the All-Holiday format in your market impact on your urban stations? Some say no, but the December 2011 PPM results may show differently. There’s also a new top urban station in the nation in terms of share. See what Chris Huff's monthly ratings recaps spells out for Urban/Urban AC in the December 2011 PPMs.

Wednesday, Dec 14

Great Gifts For The Radio Peeps In Your Life

By: Dana Hall

The holidays are here, and if you’re like me, you may not be completely done with all of your gift shopping. You might not even know exactly what to get some of the folks in your life—like your boss, your star jock, or a mentor or protege, so I’ve come up with a list of ideas that could help you out, from vintage radios to educational books.

Wednesday, Dec 7

Lessons From Arbitron’s PD Clinic

By: Dana Hall

The annual Arbitron Urban PD Clinic took place yesterday in Baltimore, with over 100 attendees joining host Jay Stevens, VP of Programming for Radio One. The event included several presentations by the Arbitron staff, which highlighted new tools in the PPM for 2012, as well as insights into the ratings game for both PPM and Diary. Consultant Pepper Miller of the Hunter-Miller Group was the keynote speaker, discussing marketing to the Black consumer.

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