A week ago, Radio-Info looked at who controlled the ’80s in various markets, including Las Vegas. Both early all-’80s outlet KSTJ (Star 102.7) and Jack FM (KKJJ) had eventually gotten out of their formats, leaving the ’80s scattered between AC KSNE, Jammin’ Oldies KOAS and Oldies/Greatest Hits KKLZ.

This morning, the ’80s hole was filled when Alternative KVGS (Area 107.9) became 107.9 Bob FM. Consulted by Joel Folger, the new station is mostly pop-rock based, with the usual spikes that allow the “We Play Everything” positioning. There’s about 20% spillover with KKLZ, which is not literally co-owned, but is operated as part of the same cluster. At seven ’80s titles in the hour’s stretch we heard, Bob now edges out another cluster station, KOAS, with six.

One interesting aspect of the Bob launch, which was a few hours old when we listened, is a :60 promo we heard twice that seemed to be multiple stagers strung together. By now, you’ve heard the various characterizations of Bob-FM: “does the channel surfing for you”; “anti-tight-playlist, anti-corporate-radio”; “others claim to play variety”; “never know what you’re going to hear next.” This promo actually included those and, in fact, a total of 13 different selling propositions.

Here’s Bob 107.9 on Tuesday, Oct. 20 at 7:30 a.m.:

Styx, “Lady”
Pink, “Just Like A Pill”
Crowded House, “Don’t Dream It’s Over”
Boomtown Rats, “I Don’t Like Mondays”
Eddie Money, “Two Tickets To Paradise”
Scorpions, “No One Like You”
Rose Royce, “Car Wash”
Billy Joel, “It’s Still Rock And Roll To Me”
Adele, “Rolling In The Deep”
Def Leppard, “Foolin’”
Elton John & Kiki Dee, “Don’t Go Breakin’ My Heart”
Timbuk3, “The Future’s So Bright I Gotta Wear Shades”
John Mellencamp, “Ain’t Even Done With The Night”
Alanis Morissette, “Ironic”
Sly & the Family Stone, “Dance To The Music”
Peter Gabriel, “Big Time”
Better Than Ezra, “Good”