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Monday, October 3, 2011

Flashback Listen: Four Legendary AC Stations

KOST If you want to raise eyebrows with how much AC radio has changed, you only have to go back a year or two. So imagine what turning the radio back 30 years looks like. “25+” went to the audio vault to take a Flashback Listen to four influential ACs—three of which are still in the format—between 1980 and 1988. For a format now marked by ever-increasing tempo and texture, these airchecks show an interesting reverse evolution, with AC becoming softer and less musically aggressive over the course of the ’80s, particularly because of one key station.

At the time of most of these airchecks, AC was less than a decade old as a successful FM format. It was a format very tethered to the soft AORs of the ’70s—willing to play songs that were never Top 40 hits or even singles. (A few of the songs that became standards in that era, like the Eagles’ “Desperado,” endure today.) While these stations seem soft in today’s Usher/Rihanna-era of AC radio, they were still very contemporary in an era when the Eagles and Fleetwood Mac were still rock acts.

Here are four legendary AC stations of the ’80s:
WASH Washington, D.C., Fall 1980/1981

Washington, D.C.’s WASH was one of AC’s first FM success stories—one of the most-watched stations of the format’s early years under PD Bob Hughes and MD Bob Duckman. The station benefited from (and perhaps helped drive) D.C.’s relatively high FM penetration. And in the late ’70s when the station came into its own, it wasn’t that far to the right of Top 40 powerhouse WPGC.

The first brief stretch of WASH is from December, 1980. There’s news at the top of the hour—anchored by one Craig Windham—and a two-song set between stopsets at roughly :37 and :49 (although it’s hard to tell from the aircheck in question whether that’s a remnant of the pre-music-sweep era, or just the same sort of “dark side of the hour” clock that was in place at many stations until PPM).

It’s also worth noting that much of the music, while AC in texture, falls within the same “three-year rule” that was common for Top 40 at the time. (WASH did have a Sunday night “Thing Of The Past” show and an annual Top 300-type countdown.)

Here’s WASH in middays from December, 1980:

Frank Sinatra, “Theme From ‘New York, New York’”
Korgis, “Everybody’s Got To Learn Sometimes”
James Taylor, “Handy Man”
Spinners, “Working My Way Back To You”
Cliff Richard & Olivia Newton-John, “Suddenly”
Billy Joel, “It’s Still Rock & Roll To Me”
Dan Fogelberg, “Same Old Lang Syne”
Ambrosia, “Biggest Part Of Me”
Heatwave, “Always & Forever”

And here’s the station nearly a year later, from November, 1981. At the time, former Easy Listening rival WJMD had already evolved to AC, but was a few months away from becoming WLTT (W-Lite) with Hughes as GM. The success of the more conservative, less personality-driven WLTT would result in WASH making a brief format detour during the CHR boom, before making an equally heralded return.

In another sign of how different things were in this era, WASH has a :60 policy-statement promo inviting listeners to take a “free one week listening test” that touches on every station selling point—veteran morning man Eddie Gallaher, traffic, weather, news, the “WASH with the Stars” music mix, and “relaxed and friendly announcers” who “won’t bore you to death by endlessly repeating the station call letters”—the one aspect of the promo now allowable again in the PPM era.

Christopher Cross, “Never Be The Same”
Art Garfunkel, “I Only Have Eyes For You”
Royal Philharmonic Orchestra, “Hooked On Classics”
America, “Another Try”
Beatles, “Here, There And Everywhere”
Bonnie Pointer, “Heaven Must Have Sent You” (the original, non-disco mix)
Barry Manilow, “The Old Songs”
Paul Simon, “Kodachrome”
WMGK (Magic 103) Philadelphia, December, 1980

Magic 103, another early AC success story, was the inspiration for Greater Media’s WMJX (Magic 106.7) Boston and WMGQ New Brunswick, N.J. Ironically, WMGK wouldn’t stay in the format, but there’s still a through-line between the ’70s “Soft AOR” hybrid that Magic began as, the early ’80s AC you see here, and today’s Classic Hits/Classic Rock format, which has been more accommodating over the years to Billy Joel and Elton John than other comparable stations.

Bee Gees, “Too Much Heaven”
Kenny Rogers, “Lady”
Fifth Dimension, “Love’s Lines, Angles & Rhymes”
Four Tops, “Baby I Need Your Loving”
Beatles, “Do You Want To Know A Secret”
Bette Midler, “My Mother’s Eyes”
Poco, “Crazy Love”
Joni Mitchell, “You Turn Me On, I’m A Radio” (backsold as a track from “For The Roses” at a time when referring to albums still had a hipness factor)
Bob Seger, “Against The Wind”
KOST Los Angeles, June, 1986

“Soft Hits” KOST was a relatively recent launch, having switched to AC in late 1982. It had just outlasted competitor KMGG, which was currently galvanizing the market as KPWR (Power 106) at that moment. KOST was galvanizing in its own way with a very stylized presentation that became the textbook for many other stations that segued from Easy Listening in the decade that followed its own transition.

While the early ’80s airchecks find the rival Top 40 format in a relative state of disarray, KOST’s growth has paralleled the resurgence of CHR and four successful years for Top 40 rival KIIS. Besides the ’70s soft rock artists, there’s also a soulful element (more common on AC at the time, but more pronounced in L.A.) and even some reflection of the new wave pop being handed down from KROQ to KIIS to AC. Here’s the station in early evenings with MD Liz Kiley. (The station’s signature “Love Songs” show starts later.)

James Taylor, “Your Smiling Face”
Jeffrey Osborne, “You Should Be Mine (The Woo Woo Song)”
Godley & Creme, “Cry”
Limahl, “Love In Your Eyes” (billboarded new music—front-sold and back-sold)
Seals & Crofts, “Diamond Girl” (kicks off “up to another half-hour of continuous music”)
Whitney Houston, “All At Once”
Kenny Loggins, “I Believe In Love” (Loggins’ now-forgotten solo-debut is the :00 song here, but he’s at the heart of his ’80s stardom after “Footloose” and “Danger Zone,” which is a CHR power around now)
David Pack, “That Girl Is Gone” (former Ambrosia lead singer with a song reminiscent of his former group’s “Biggest Part Of Me”)
Beatles, “Norwegian Wood”
Patti Labelle & Michael McDonald, “On My Own”
WLTW (Lite FM) New York, January, 1988

For more than a decade, WLTW (Lite FM) has pushed the sonic edges of the format, but in the ’80s, it had the opposite effect, spurring a greater conservatism. KOST, still aggressively playing and selling new music in the above monitor, would become one of the first ACs to cut down to a single rotation of nine currents—something which became standard practice in coming years. And WYNY, the market’s first big AC FM, had left for Country a year earlier because of WLTW and another new rival, WNSR.

In this era, WLTW prided itself not only on having no on-air contesting (“no silly games” was a frequently used “anti-radio” position of the era), but also no promotions department at all. Here’s the station, then approaching its fourth birthday, on Saturday night:

Linda Ronstadt,
“Ooh, Baby Baby”
Brook Benton, “Rainy Night In Georgia”
Michael Johnson, “This Night Won’t Last Forever”
Carole King, “So Far Away”
Chi-Lites, “Oh Girl”
Jim Croce, “I’ll Have To Say I Love You In A Song”
Carpenters, “There’s A Kind Of Hush (All Over The World)”
Gary Puckett & the Union Gap, “Over You”
Don McLean, “Since I Don’t Have You”
Dionne Warwick, “Message To Michael”
Chicago, “If You Leave Me Now”


About the Writer

Display Sean Ross, one of the radio and music industry’s most widely respected writers and programming analysts, is the author of the newsletter Ross On Radio, an extension of his long-running column of the same name.

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Rick Alexander
Commented October 3, 2011 at 6:26PM:

It's interesting how some people still think that AC should still be playing many of the above monitored titles.Surprisingly, there is not much era depth like today's ACs. If the ACS in 1980-81 mirrored today's 80s-90s-00s with some 70s, it would've been 50s-60s-70s with some 40s!

Gary Nolan
Commented October 3, 2011 at 8:02PM:

Wow, that brings back memories! I was the PD of WLTW at that time. I remember when “Time of My Life” from “Dirty Dancing came out. We agonized over it, it was a great song, but we just couldn’t play it. It didn’t fit! In fact, when I started in 1986 we had an “Adult” category which included Frank Sinatra, Johnny Mathis, and Dean Martin. I also remember when we started playing Phil Collins, and Whitney Houston, but only the ballads. As I look over that hour, I don’t see a lot of up tempo songs. It was all about creating a relaxing mood. It worked every year our ratings got better and better! Hard to believe it was so many years ago, and I’m still Programming AC stations. Gary Nolan PD-KOSI 101.1

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