The Big Machine Label Group has added two new staffers to its team in Nashville.

Ashley Heron joins in the newly created role of director of strategic marketing for the company, reporting to VP of sales, marketing and interactive Kelly Rich. He most recently was senior manager of marketing at Lyric Street Records.

In his new role, Heron will work to establish brand partnerships as well as provide creative and new media support for the Big Machine, the Valory Music Co. and Republic Nashville artist rosters.

Also, Karen Light joins the company as administration analyst, reporting to director of administration Wayne Milligan. In her new position, Light will facilitate licensing clearance, publishing administration and royalty entry for the Big Machine Label Group roster. Light’s industry experience includes stints at Encore Entertainment, Pamplin Music Corp, ICG, Still Working Music and, most recently, Sussman & Associates.

Heron can be reached at: 615-324-7930 and Ashley.Heron@bigmachinemail.com. Light can be reached at 615-324-7934 and Karen.Light@bigmachinemail.com.