Jackie Campbell joins Big Machine Label Group as director of strategic partnerships, based in Chicago.

Campbell previously worked for CBS Radio's WUSN (/US 99.5) Chicago for nearly 10 years as the manager of integrated programs and event marketing. While there, she was promoted multiple times to spearhead business development strategies for WUSN, WCFS, and WSCR. In this role, she helped develop and execute more than 40 measurable and impactful integrated marketing opportunities generating over $3,000,000 in annual non-traditional revenue for all three radio stations. She helped create key partnerships with marketing promotional partners, including Live Nation Entertainment and Nashville record labels. She helped with sponsorship rights for major events including Kenny Chesney at Soldier Field and Rascal Flatts at Wrigley Field.

Campbell reports to VP of promotion and media strategy John Zarling, and can be reached at Jackie.Campbell@BigMachineMail.com.