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Wednesday, February 17, 2010

CBS Breaks Up California Country Simulcast

CBS breaks up a country simulcast in California to become “High Desert Sports Radio.” KVFG Victorville – up in Victor Valley – dropped out of its simulcast with Riverside-San Bernardino country KFRG (95.1) last night starting with the Lakers-Golden State Warriors NBA game. The ESPN affiliate will offer the entire Lakers schedule, plus the baseball Angels. Otherwise, the lineup is heavily ESPN – Mike & Mike, Colin Cowherd, Scott Van Pelt, Doug Gottlieb, Game Night with Freddie Coleman and Ryen Russillo and “All Night with Jason Smith.” It’s not exactly the deepest commitment to sports that CBS has made, but chalk it up as another all-sports effort, alongside recent conversions in Dallas, Boston and (earlier this week) Pittsburgh.

About the Writer

Display Tom Taylor joined Chicago-based in3media in mid-2007 to create the Taylor on Radio-Info newsletter, and to serve as executive news editor for the Radio-Info.com site. He’s very pleased to be part of the organization that is so focused on helping radio be the best it can be – as its “online community since 1999.”

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