Ashley Heron exits Big Machine Label Group, where he had been director of strategic marketing for the past year, to join Los Angeles-based digital creative agency and social media/mobile application development company HYFN, Inc., as VP, digital. In his new role at HYFN, Heron will manage client services and new business development, while overseeing a team of key developers. HYFN’s clients include Avon, Citi, Coca-Cola, Honda, Intel, LG, Macy’s, Nike, Nokia, Samsung and Toyota. Prior to Big Machine, Heron was senior manager of marketing at Lyric Street Records. Heron will relocate to Los Angeles and can now be reached at Ashley@hyfn.com or 866-323-4936 (office) or 615-828-7180 (mobile).