With the 2012 elections looming, Campaigns and Elections magazine offered up an insightful roundtable with some political media experts. While there was lots of talk about digital, radio gets some nice love – both as a turbo-charger for online and as a stand-alone tool.

Jason Ralston of the Ralston Lapp agency observes: “I actually think radio is the forgotten stepchild in this whole conversation. It can play a critical role, particularly in more rural districts. Sometimes you end up with… the problem of campaigns actually being more interested in online than makes sense for their district. Then you need to have a conversation with the 25-year-old campaign manager about why radio is actually a really valuable tool.”

Read the full piece here:
Thanks to Susan Moran of the Wall Street Journal Radio Network for the pass-along.