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Items Tagged With: “Advertising”
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Borrell & Associates study: automotive adverts favor online
A new Borrell & Associates study predicts $3.7 billion in additional automotive spending this year, although it notes that 90% of the figure is going to go to online media. In fact, a staggering 38% of all automotive spending this year is going to online. Read More
RAB launches 'Why Radio' factoid micro-site
The Radio Advertising Bureau has launched a “Why Radio” micro-site as a radio advertising & research hub for radio sellers, advertising agencies and marketers. The new online destination allows users to access and download radio factoids previously available in the more extensive Radio Marketing Guide, including reach, media consumption, demogr…
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Entravision 1Q 2012: local up, national down = flat revenues
As financials continue to roll in for first quarter 2012, the news is less than sunshine and roses for Entravision, which reported flat 1Q 2012 radio revenues. The story on Tuesday’s conference call is sounding familiar: Local advertising was up and national was down.
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The Ad Agency of the Future - Part 1
Often in connected, we talk about the (r)evolution of legacy media and its convergence with digital. However, our largest “partners” in the ad business, ad agencies, are largely left out of the conversation.
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Advertising on Canada's CBC: Hurrah! Boo!
Canada’s decision to allow ads on two CBC/Radio-Canada music channels is being both praised and condemned. Offering a thumbs up is the Association of Canadian Advertisers, whose VP of Policy and Research Bob Reaume says, “We have advocated for many years that all broadcasting should permit—and indeed would benefit from—commercial advertising, inclu…
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Pandora says local advertisers are using it in greater numbers
Pandora’s personalized radio service says that more than 400 local advertising campaigns are on deck to run in the first quarter of 2012. Chief Revenue Officer John Trimble says advertisers are interested in Pandora’s targeting abilities with its diverse platform of digital, mobile, audio and video advertising: “We're seeing more local advertisers …
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Nevada's BunnyRanch brothel offers Rush $1M to advertise
Nevada’s infamous Moonlite BunnyRanch brothel in Carson City allegedly has a plan for Rush Limbaugh to take advantage of his now-ubiquitous comments about Georgetown law student Sandra Fluke. Ranch owner Dennis Hof told Reno’s KRNV-TV that he is willing to sponsor $1 million in advertising on the talker’s show to “let him redeem himself by being ni…
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Kantar Media: U.S. ad sales up 0.8% in 2011; radio takes a hit
Total U.S. advertising increased 0.8% in 2011 for a year-end finish of $144.0 billion, according a new report from strategic advertising and marketing info firm Kantar Media. Read More
Tom Leykis auctions first online show spot via eBay: bids rolling in
eBay, of all places, is the vehicle peddling the debut advertisement heard on the new Tom Leykis Show, which launches live online on his New Normal Network April 2. “Be the first advertiser heard on the first Tom Leykis Show in over three years” is the descriptor, along with plenty of bravado.
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Radio Mercury Awards Call for Entries: Deadline is July 9
The Call for Entries has gone out for the annual Radio Mercury Awards competition for the best radio creative work, with a deadline of July 9. And the categories are: $50,000 “Best of Show”; $10,000 Integrated Radio Campaign; $5,000 Radio Campaign; $5,000 Single Agency/Production Company Commercial; $2,500 Single Agency/Production Company Commercia…
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Digital Marketing Campaigns That Inspire
Every week in connected, I enjoy celebrating new innovation and ideas that push the boundaries of our traditional media and marketing models. This week, four digital marketing campaigns that will inspire you, as they tried something new—and succeeded!Perhaps these companies will give you some ideas as to ways that you can build unconventional marke… Read More
What is the value of your ads?
Can radio and television make a case that our audiences find some value in our ads?Google says that their ads are a special part of the product. In fact, in Google’s latest annual financial report, they suggest that their search ads are “just more answers to users’ queries.” Facebook has a similar position, noting that their ads are targeted to eac…
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Is Your Digital Spot Load Too High?
If your web site looks like a cluttered NASCAR vehicle, you are likely already having trouble keeping your users on your site for long. Now, Google is also going to penalize you for your bad design.Last week, Google announced that it is now taking new measures to weed out web pages that are “top heavy” with ads above-the-fold.
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Taz says, “You’ve Made it This Far…”
I've been talking to AEs, managers and a couple owners who are stopped cold when clients rattle off a litany of Recession Clichés. Here are the steps that usually happen:Typical Step #1 Clichés“Business is terrible.
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Lemons to Lemonade, Part II
I can’t remember when I've received so much feedback from an article. That's to my last article encouraging discharged production and back office people to pitch for sales jobs.
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“We Need to Go Around the Agency!”
Ah! The cry of the station that just got zipped on a big buy.
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How Your Website Is Hurting Sales
It can be really difficult to spend your advertising money with a news/talk radio station. That’s my conclusion after a recent experience attempting to place a paid program on roughly 60 stations in markets of every size across the country.Let me say at the outset that once I was able to speak to a salesperson, they were generally very professional…
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Ad $$$ at risk as Toyota and Honda will cut summer advertising
The devastating earthquake and tsunami in Japan is taking its toll on Japanese industry, and the automakers are not immune, struggling to keep up with production. That fact continues to resonate in the US, where Toyota and Honda dealers may be forced to scale back local advertising, including newspaper, TV and radio.
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Response to the FCC's new policy on Non-Urban Dictates
Last week, Radio-Info.com reported that the FCC, in a new policy for radio, will ask broadcasters on the new Form 303-S to certify that their ad sales agreements don’t discriminate on the basis of race or ethnicity. The new policy has created quite a bit of controversy among broadcasters. Read More
An Introduction and Comparison of Mobile Ad Networks
Do you have a mobile site? If not, developing a mobile version of your website should be a priority, as mobile web traffic is growing fast.
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