- Tim Martz' Radio Power is asked by the FCC about a Milwaukee translator move-in
- The Birth of Urban EMO
- MDNA: 53 Is The New 42
- Digital Marketing Campaigns that Inspire
- Eric Church Reflects On A Whirlwind Year, And What's Next
- Cincinnati: Bill Cunningham Taking TV Show National on the CW
- Findlay, OH: WKXA Going Country Just in Time for Valentine's Day
- Jackson Dell Weaver Gets GM Nod at KGY/Olympia, WA.
- "WOW" Veteran Des Moines Morning Talents Lou & Heather Resign from KWQW
- Downsized by a RIF? Tell the Industry You're Looking for Work on Our Free Jobs Board
Items Tagged With: “Advertising”
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Digital Marketing Campaigns That Inspire
Every week in connected, I enjoy celebrating new innovation and ideas that push the boundaries of our traditional media and marketing models. This week, four digital marketing campaigns that will inspire you, as they tried something new—and succeeded!Perhaps these companies will give you some ideas as to ways that you can build unconventional marke… Read More
What is the value of your ads?
Can radio and television make a case that our audiences find some value in our ads?Google says that their ads are a special part of the product. In fact, in Google’s latest annual financial report, they suggest that their search ads are “just more answers to users’ queries.” Facebook has a similar position, noting that their ads are targeted to eac…
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Is Your Digital Spot Load Too High?
If your web site looks like a cluttered NASCAR vehicle, you are likely already having trouble keeping your users on your site for long. Now, Google is also going to penalize you for your bad design.Last week, Google announced that it is now taking new measures to weed out web pages that are “top heavy” with ads above-the-fold.
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Taz says, “You’ve Made it This Far…”
I've been talking to AEs, managers and a couple owners who are stopped cold when clients rattle off a litany of Recession Clichés. Here are the steps that usually happen:Typical Step #1 Clichés“Business is terrible.
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Lemons to Lemonade, Part II
I can’t remember when I've received so much feedback from an article. That's to my last article encouraging discharged production and back office people to pitch for sales jobs.
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“We Need to Go Around the Agency!”
Ah! The cry of the station that just got zipped on a big buy.
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How Your Website Is Hurting Sales
It can be really difficult to spend your advertising money with a news/talk radio station. That’s my conclusion after a recent experience attempting to place a paid program on roughly 60 stations in markets of every size across the country.Let me say at the outset that once I was able to speak to a salesperson, they were generally very professional…
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Ad $$$ at risk as Toyota and Honda will cut summer advertising
The devastating earthquake and tsunami in Japan is taking its toll on Japanese industry, and the automakers are not immune, struggling to keep up with production. That fact continues to resonate in the US, where Toyota and Honda dealers may be forced to scale back local advertising, including newspaper, TV and radio.
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Response to the FCC's new policy on Non-Urban Dictates
Last week, Radio-Info.com reported that the FCC, in a new policy for radio, will ask broadcasters on the new Form 303-S to certify that their ad sales agreements don’t discriminate on the basis of race or ethnicity. The new policy has created quite a bit of controversy among broadcasters. Read More
An Introduction and Comparison of Mobile Ad Networks
Do you have a mobile site? If not, developing a mobile version of your website should be a priority, as mobile web traffic is growing fast.
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We Sell Radio Dammit! Radio’s Final and Fatal Mistake.
The clues are everywhere. Radio's value is being challenged by new media choices for the consumer and the client. The Station-Centered Website • Perhaps 5% of all station websites have enough traffic to even be counted by principal web measurement services like compete.com or alexa.com. Even the combined traffic of a large cluster isn’t enough… Read More
Advertising and the Power of Urban Radio
This annual Power Of Urban Radio summit, which brings together the leaders from Urban radio with the nation’s top marketers and African American advertising agencies, takes place on Thursday, September 16 in Washington, DC, as part of the National Association of Black Owned Broadcasters (NABOB) Fall Management conference. This year’s topics will i…
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So, Your Client wants to be in the Commercial
What’s the easiest way to get a client on the air? Put them in the commercial! Read More
How To Raise Your Rates
A bunch of hints, tips and ideas to make raising rates simple, effective and (maybe even) fun.
It’s Time!
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The Time To Rethink Your Spotload Is Now: Readers Respond
We forget now that when Bill Drake brought “more music” to Top 40 radio, he did it with stations that were playing two or three songs in a row between stopsets—and sometimes just one song. But even with six stopsets an hour, those stations sounded far more streamlined than competitors who always stopped down after every song. Read More
Pick Your Partners
One of the most overused and misunderstood business terms these days is “partnership”. It seems like anyone who wants our station to do a promotion calls it a partnership, and we lose sleep when our “partner's” price demand means giving the store away. Read More
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