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Items Tagged With: “Arbitron”
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Arbitron’s small sample problem – it's worse than you think
It’s not news that Arbitron has a problem with small samples in PPM markets. Every broadcaster in these markets has bumped into this problem at one time or another, usually with either delightful or devastating ratings consequences.Let’s look at this problem from a different perspective:Forget ratings and consider cancer rates in the US. Did you k…
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Arbitron Director of Urban Radio Julian Davis retires
After 22 years with Arbitron, Julian Davis announced he is retiring. Davis is well-known in the Urban format for creating the annual Arbitron Urban PD Clinic, as well as the Black Consumer Study. Read More
Arbitron loses accreditation in five PPM markets
Read the full Arbitron press release here. Cleveland, Portland (Oregon), Riverside, Salt Lake City and Tampa are no longer accredited by the Media Rating Council.
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Holiday 2011 PPM: The All Christmas Music Leaders
With the fourth Christmas season in the PPM era under our belt, the huge shares and increases seen during the Holiday book every year are no longer a great surprise. However, it can be difficult to get a true sense of these stations’ performance in the light of their dramatic moves.
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Holiday 2011 PPM: The Country National Recaps
Excluding KFKF Kansas City, whose 11 share was generated primarily by the station’s all-Christmas format during the survey, the top country station during the Holiday book was Columbus, Ohio's WCOL. The format’s largest gainer was KASE Austin, whose 0.7 of a share increase was enough to propel it from 23rd in December up to ninth for the Holiday bo… Read More
Holiday 2011 PPM: The News/Talk National Recaps
Cincinnati remains one of the few markets where all-Christmas has never topped the Holiday book. WLW (700) remains steadfastly on top of the market (where it has been since the Winter 2000 diary book), and on top of the format nationwide (for the third survey this year.)The largest gainer for the month was San Diego’s KPBS.
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Holiday 2011 PPM: The Hot AC National Recaps
WKRQ Cincinnati tops the Hot AC list for the third survey this year. It’s evident to see how challenging the Holiday book is for the format when you consider that WKRQ also had the largest increase in the nation among Hot ACs with a rise of just half a share.HOLIDAY BOOK’S TOP 10 PPM SHARES – Hot AC
Holiday 2011 PPM: CHR and Rhythmic National Recaps
CHR shares were particularly vulnerable during the Holiday book. Despite losing a full share, WPRO Providence maintains the format’s highest share for the 11th consecutive survey. Read More
Holiday 2011 PPM: The Urban and Urban AC National Recaps
While most formats are happy to just remain flat through the Holiday book, several urban stations saw huge gains in the survey. Greensboro’s WJMH “102 Jamz” saw the biggest share increase of any non-Christmas music station in the nation, rising 1.6 shares.
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Holiday 2011 PPM: The National Recaps
Just as in each PPM market—the national overview sees wild jumps and huge shares from the weeks around Christmas. The top ten stations by share for the Holiday book were all ACs that were in all-Christmas music mode. Read More
Day 2 PPMs: Only Santa Claus can beat Washington DC's all-news WTOP
Twelve more markets released today for Arbitron's "Holiday book," covering December 8 through January 4. Usual Washington D.C., winner WTOP has slipped 8.4-7.0-6.7 since the November book, with age 6+ AQH shares.
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Arbitron: Americans listen to radio for more than 14.6 billion hours each month
That's broadcast radio, as measured in the latest quarterly RADAR research. The metric of "hours listened per month" is a new statistic for Arbitron, derived at the request of subscribers.
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What Happens When A Market Loses Mainstream AC?
When the only Mainstream AC in the market goes away, who benefits?That’s not a question that most programmers would have expected to be confronted with a few years ago. But it has become an issue in several markets over the past few years, most notably in the midwest where longtime AC WLTE (Lite 102.9) Minneapolis, recently became “Buz’n Country”…
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December 2011 PPM: The Hot AC National Recaps
WRMF West Palm Beach tops all Hot ACs for only the second time this year.DECEMBER’S TOP 10 PPM SHARES – Hot AC
December 2011 PPM: The Country National Recaps
Sure, the No. 1 station in terms of share remains Columbus, Ohio’s WCOL, but take a look at the jump that Jacksonville’s WGNE made—from No.
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December 2011 PPM: News/Talk and Sports National Recaps
WTMJ Milwaukee is knocked out of the top spot—making way for Cincinnati’s WLW. The remaining stations in the top ten jump around in rank.
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December 2011 PPM: The CHR and Rhythmic National Recaps
Still on top for this month—Providence, RI’s WPRO “92 Pro FM.” But making a huge jump into the top ten from No. 15 last month, is WXSS Milwaukee, which is tied for No. Read More
December 2011 PPM: The Urban and Urban AC National Recaps
The huge jump made by WQOK Raleigh/Durham unseats WVEE “V103” Atlanta from the top of the urban list for the first time this year, with almost a 3 share increase. Both WPEG Charlotte and WEDR Miami had nice jumps into the top 10.DECEMBER’S TOP 10 PPM SHARES – Urban
December 2011 PPM: The All-Christmas Format
Since the vast majority of AC stations were all-Christmas for all or most of the December book, this year-to-year ranker of all-Christmas stations takes the place of the usual AC national rankers.
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All-Christmas stations shoot to #1 in many of the early December PPMs
L.A.'s adult contemporary KOST jumps 3.5 (October)-3.9 (November) to 6.2, with age 6+ AQH shares for the survey period that Arbitron calls "December." That is, November 10 through December 7, allowing Arbitron to squeeze in a special "Holiday book" in the 48 PPM-measured markets. Chicago's AC "Lite" WLIT more than doubles its share, 3.3-3.1-7.4.
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Most Popular
- Eddie Fingers is back at Cincinnati's talk WLW (700), part of a daytime shakeup
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- Doc Thompson, let go at WLW Cincinnati, is also out at WRVA Richmond
- Boomer exits country WQIK's a.m. drive "Jax Big Show"
