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Items Tagged With: “Arbitron”
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'Radio delivers' in fact-filled PDF of Arbitron's 'Radio Today'
The new Arbitron “Radio Today” quarterly publication offers research that sellers can use in sales presentations, via a PDF themed “Radio delivers.” Ideas run through all 12 pages in the Spring 2012 update, comprising a lot of data about radio’s reach: “93% of everyone in this country is listening to radio each week.” Even with "an ever-growing num…
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April PPMs for Washington DC, Boston, Detroit, Minneapolis and more out today
In Washington, American University's non-com news/talk WAMU reigns, going 7.0-8.2-7.6 since Arbitron's February book. WAMU's online stream adds a 0.2, with age 6+ AQH. Read More
Arbitron webinar: How to 'gamify' online radio stations
On Thursday May 17, Arbitron will host a free webinar on how to “gamify” your online station. The 45-minute session features a presentation from "gamification leader" Bunchbal.
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First April PPMs include the final book for New York's urban AC WRKS
Emmis' "98.7 Kiss" finishes its existence on an up-note, and in the top five with age 6+ AQH shares. It moved from a February 3.7 to 3.8 to 4.0, for the Arbitron "April" survey period of March 31-April 27.
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Arbitron's "subscriber only" policy passes muster at Radio Advisory Council
From today's TRI Newsletter: Advisory Council Chair Don Benson of Lincoln Financial Media admits there was “a divergence of opinions” in the room. Another source says there was a “deep divide…one council member says the release of numbers is one of the few times radio gets covered in the local paper.” But in the end, Benson says “it was the Council… Read More
12 new members join the Arbitron Radio Advisory Council.
These representatives are points of contact for subscribers who have questions/problems/ideas. Total membership of the Council now stands at 32. Read More
Arbitron customers (through Advisory Council) ask for more speed, greater sample
Advisory Council chair Don Benson of Lincoln Financial Media tells reporters there was “spirited dialogue” at the two-day meeting in Annapolis. Arbitron customers want faster development for the “Leapfrog” online/mobile diarykeeping idea, and larger sample sizes in both PPM and diary markets – though it’s an open question who would pay. Read More
The Reality Of Ratings
The industry is aware by now of Arbitron’s new policy to only allow published reports of subscribers’ ratings, and not non-subscribers, in all the PPM and diary markets. What does this mean for Urban radio?
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First Winter books from diary markets: New Orleans, OKC, Louisville and more
This is the first release of diary ratings since Arbitron implemented its new "subscriber only" policy in all markets, both diary and PPM. However, the ratings service is also now planning to release all its markets, instead of holding some back as "client exclusive." To see the five just-released diary-rated markets, click here.In New Orleans: Cle…
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Seven small markets dropped by Arbitron
Arbitron announces in its Spring Diary pre-survey bulletin that it is cancelling ratings surveys for seven small markets. They are: Ann Arbor, MI; Columbus-Starkville-West Point, MS; Dubuque, IA; Mason City, IA; Saginaw-Bay City-Midland, MI; Sebring, FL; and Wilmington, NC.
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The March PPMs show which stations aren't subscribing to Arbitron
From today's TRI Newsletter: It’s not just Saga, though Arbitron's new “subscribers-only” policy can probably be pinned on them as much as any single group. (Saga hadn’t been using Arbitron data in its diary markets, and so far Ed Christian still has his arms folded on PPM in markets like Milwaukee, Columbus and Norfolk).
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Digital & cross-platform are priorities for Arbitron, but radio lifts revs 5.5%
Arbitron executives tell this morning's conference call they're continuing to work on integrating traditional radio with emerging platforms, with CEO Bill Kerr admitting that the definition of categories is "still a work in progress." It is also still a priority. Arbitron continues to use its PPM device to enter new markets, as evidenced by its "Ma…
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In the March PPMs, Arbitron adds back some Cumulus stations in three markets
Arbitron announces today that three of the markets released yesterday (4/16) in its March 2012 PPM results were inadvertently missing some stations. Arbitron states: “We have discovered that the subscriber list in the new topline ratings applications was not complete for Atlanta, San Francisco and Dallas.” Radio-Info.com is in the process of updati… Read More
Arbitron goes live with new "Mobile" service to measure smartphones & tablets
Last Summer, Arbitron bought Finland's Zokem and made it the core of a new "Arbitron Mobile" division. Now Arbitron announces the "Mobile Trends Panels" service, with actual "on-device" measurement.
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With the March PPMs, Arbitron gets tough with Cumulus & other non-subscribers
From today's TRI Newsletter: We’ve officially entered the era of “subscribing stations only” – with Arbitron withholding even age 6+ AQH topline results for stations like San Francisco’s sports KNBR (a 2.5 share in February) and Dallas-market country “Wolf” KPLX (a 4.1 share). It appears the former Susquehanna/Cumulus Media Partners stations are “o… Read More
March PPMs for 12 markets, including NYC, L.A., and Chicago
Status quo in New York City, where Clear Channel AC "Lite" WLTW (7.1-7.3-7.5) remains #1 and increases its lead over CBS Radio's classic hits WCBS-FM (6.5-6.6-6.3). CC's top 40 "Z100" WHTZ holds onto third place, 4.9-5.2-5.2. Read More
Paul Krasinski, Arbitron’s Senior VP of Digital Media and Analytics, resigns
From today's TRI Newsletter: The news about Krasinski circulated via memo to Arbitron staffers on Friday.
Krasinski is headed to a social media company, after 15 months as chief digital
measurement guru for Arbitron.
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Arbitron reveals executive compensation for 2011
Arbitron has always been a numbers game, so how about a few that contain dollar signs? The radio ratings service’s CEO Bill Kerr, who came off the board when it made the decision to say goodbye to Michael Skarzynski, made a total of $3,268,098 last year.
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Arbitron Chief Financial Officer Richard Surratt to step down
The company says it's for personal reasons. Surratt was hired in February 2011 to understudy then-CFO Sean Creamer and take over that job.
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Latest Arbitron-Edison Infinite Dial: 30% jump in weekly online radio audience
Arbitron's Bill Rose and Edison's Tom Webster just presented (April 10) an hour-long webinar with the results of the 20th in a series of research studies about new media, dating back to 1998. One of the bullet points: "Heavy usage of one medium is not necessarily associated with less time with other media." Americans' average daily time with radio …
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