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Thursday, April 8, 2010

The Time To Rethink Your Spotload Is Now: Readers Respond

We forget now that when Bill Drake brought “more music” to Top 40 radio, he did it with stations that were playing two or three songs in a row between stopsets—and sometimes just one song. But even with six stopsets an hour, those stations sounded far more streamlined than competitors who always stopped down after every song. Read More

Monday, September 28, 2009

Radio's Stimulus Package

Radio's Stimulus Package Friday morning’s “Radio Stimulus Package” panel gave the National Assn. of Broadcasters Radio Show a string of last-day-firecrackers as panelists urged broadcasters to stop living in the past and to recruit younger talent to what Edison Research president Larry Rosin called “an industry of old men.” Noting that the still-legendary KHJ Los Angele… Read More

Thursday, September 24, 2009

Frequency Beats TSL For ‘High Performing’ Stations In PPM Markets

Frequency Beats TSL For ‘High Performing’ Stations In PPM Markets In the new PPM world, the biggest differentiator between the so-called “high performing” radio stations and average stations is cume. That was among the takeaway points of a new study, “The PPM DNA of America’s High Performance Radio Stations,” presented by Arbitron and research firm Coleman Insights during the National Assn. Read More

Thursday, September 24, 2009

Super PD Session: “Embrace the digital world, and the younger generation will follow”

Super PD Session: “Embrace the digital world, and the younger generation will follow” That was the message at the Group PD Super Session during the NAB Radio Show in Philadelphia. Rick Cummings, President of Programming for Emmis Communications said “I see that we have two main issues to address in radio today: First, we have to right-size our business. Read More

Monday, August 3, 2009

Where Is Listener-Driven Content? Readers Respond

Where Is Listener-Driven Content? Readers Respond In the July 30 Ross On Radio, Radio-Info’s Sean Ross wrote: Only the magnitude of Monday’s findings by radio consultant Alan Burns that less than 10% of the average radio station’s content is “listener-focused” will come as a surprise to anybody who has listened closely in recent years. Burns analyzed an hour of twenty CHR, Hot AC, and AC radio st… Read More

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