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Items Tagged With: “loyalty”
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It's All About Loyalty – Part 1
Personalities versus music intensive, local versus syndicated, Facebook, marketing, iHeartRadio, websites, mobile platforms, budgets, content, content, content… just a few of the weighty issues facing today’s radio programmer. It's enough to make a head spin.
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What is Loyalty and How Do We Win It? – Part 2
Read part 1, “It’s All About Loyalty.”Well, let’s start with you. Who are you loyal to? Read More
Radio’s Quandary: Loyalty Doesn’t Come Cheap – Part 3
Read part 2, “What Is Loyalty and How Do We Win It?”Radio is in a rough situation. Pandora, Facebook, YouTube, Twitter, these are some of the services who are rapidly winning our listeners’ time, interest and loyalty. Read More
Loyalty = Revenue – Part 4
Read part 3, “Radio’s Quandary: Loyalty Doesn’t Come Cheap.”Building loyalty with your listeners is important not only on a programming front but for building sales power in the future.Here is an example. I am a loyal listener to my favorite radio station.
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In Conclusion: Loyalty is the Future – Part 5
Read part 4, “Loyalty = Revenue.”There is a reason I have written my thoughts into essays. I love radio. Read More
