On the Mic

It’s the Content, Stupid: Time to Work on “The Vision Thing”

By Paul Marszalek, Managing Partner, Media Mechanics /Member of The Radio Workout Team

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Anybody remember the Bush/Clinton election?

It shouldn’t have been close. George Bush Sr. was coming off a massive victory in the Gulf War. But the economy was in recession. The Bush strategy was to ignore it – sort of pretend it didn’t exist.

But voters vote with their wallets, and Democratic strategist James Carville observed, “It’s the economy, stupid.”

While Clinton talked big ideas, Bush confessed that he was never very good at “The Vision Thing.” We all know how this ended.

The similarities between that election and the current state of commercial radio are striking, if you simply tweak the phrase to “It’s the content, stupid.”

Read the entire story here:

Paul Marszalek, Managing Partner, Media Mechanics /Member of The Radio Workout Team
pmarszalek@media-mechanics.com

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