Sales & Management

How to Make Money from Online Radio

By Mark Ramsey, Hear2.0

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Online radio continues to grow as a viable category for audiences and advertisers alike.

As we plug along in our efforts to fully monetize this medium we need to recognize something critically important:

Online radio is not simply radio online.

In other words, we need to take advantage of the novel capabilities of the digital medium as we build our online radio strategies and not think of the medium simply as the over-the-air signal repurposed.

Read the entire column, with audio, here:

Mark Ramsey, Hear2.0
ramseymark@earthlink.net

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