Media Books

Creating Powerful Radio

Getting, Keeping and Growing Audiences News, Talk, Information & Personality Broadcast, HD, Satellite & Internet

By Valerie Geller

Focal Press

Subject: Radio Education

Veteran Radio consultant Geller has updated her book—long favored by radio professionals for advice, tips, and good sense programming. Geller has programmed in New York, Los Angeles, and in between, and is a consultant in demand internationally. Here’s what some of radio’s top programmers have said about “Creating Powerful Radio”:

A tremendous work!“ – Scott Shannon, program director/air personality WPLJ, New York

“This is the book I hope my competitors don’t read. It’s required reading for my staff.” – Jerry Bell, managing news editor, KOA/KTLK, Denver

“If you want to achieve compelling radio and increase audiences, read this book immediately! Station 97.3 in London has experienced massive growth using its methods.” – Scott Solder programme controller LBC Radio, London

Buy it at Amazon.com.

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