News

The Radio Advertising Bureau re-thinks its pitch to advertisers

Published on Friday, March 28, 2008

RAB_logoCEO Jeff Haley has made few changes since he took over for longtime RAB chief Gary Fries - until now. Haley's re-structuring the national marketing department into two units: a business development group dedicated to calling on "key advertisers", and a new Marketing/Communications department to be run by Leah ("LAY-uh") Kamon, who joins from Haley's former company, Time Warner. Kamon takes the position of Senior VP, Marketing & Communications, and she'll report directly to Haley. Expect more to come about the "Radio 2020" initiative that was announced at last Fall's NAB Radio Show in Charlotte - something Kamon will be focusing on. One consequence of the re-organization is that 12-executive VP of National Marketing Mary Bennett is leaving, with Haley saying she's done "25 years of work in her 12 years here."

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