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This year's $100,000 Radio Mercury Award goes to...a snack named "Combos"

Published on Wednesday, May 21, 2008

RadioMercuryActually, the grand prize awarded Wednesday evening in Beverly Hills went to the funny radio spot created by New York’s TBWA\Chiat\Day for the Mars product named “Combos.” Last year the same shop won a $5,000 prize for an earlier spot in the "Man Mom" series. This was the competition's first year in Los Angeles for the presentation of the awards, and the concept continues to be to encourage agencies and clients to put more resources into their radio campaigns. There's also a “Radio Station-produced” Radio Mercury, and that goes to Emmis’ Q101, Chicago for an Aptera Motors spot titled “Wow.” Listen to all the winners – including those in the new categories of Politics, Entertainment and Radio Innovations – here.

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