OKC's "Spy" returns at 105.3
There’s a countdown to the return of “true alternative” on TheSpyFM site. That’s one of the tipoffs that KINB, Kingfisher, Oklahoma is (105.3) is due to drop its Spanish sports format and go back to the future as the reincarnation of Oklahoma City’s onetime “Spy” alternative rock format. Another – former Spy morning man Ferris O'Brien posting on the Oklahoma Board of Radio-Info.com. O'Brien is buying the former Citadel station from the Last Bastion Trust, says the Oklahoman newspaper. He says “this has been something I’ve been thinking about doing, wanting to be doing, for the last ten years.” When Citadel flipped then-KSYY from “Spy” to a Spanish music format in 2004 O’Brien did a Spy Radio show on sister rocker KATT (100.5). Now he says “if I break even and make a good living and can pay the bills and keep it on the air” – he’ll be happy.
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The new pro-radio campaign gets its official unveiling today, but yesterday, Emmis CEO Jeff Smulyan dropped a mention of the joint NAB/RAB outside-produced marketing effort at the Dickstein Shapiro Broadcast Finance session. Smulyan says "they've hired an outside firm and invested a lot of money" in a cause that current RAB Board Chairman predicts will start paying off in the next 12-18 months.
