OKC's "Spy" returns at 105.3
There’s a countdown to the return of “true alternative” on TheSpyFM site. That’s one of the tipoffs that KINB, Kingfisher, Oklahoma is (105.3) is due to drop its Spanish sports format and go back to the future as the reincarnation of Oklahoma City’s onetime “Spy” alternative rock format. Another – former Spy morning man Ferris O'Brien posting on the Oklahoma Board of Radio-Info.com. O'Brien is buying the former Citadel station from the Last Bastion Trust, says the Oklahoman newspaper. He says “this has been something I’ve been thinking about doing, wanting to be doing, for the last ten years.” When Citadel flipped then-KSYY from “Spy” to a Spanish music format in 2004 O’Brien did a Spy Radio show on sister rocker KATT (100.5). Now he says “if I break even and make a good living and can pay the bills and keep it on the air” – he’ll be happy.
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Though the research behind the campaign found that listeners want more variety in station playlists and more local control, NAB President/CEO David Rehr says the positives include accessibility and almost universal use. The marketing drive by the NAB, RAB and HD Radio Alliance points to where radio wants to be in the year 2020. 
