OKC's "Spy" returns at 105.3

There’s a countdown to the return of “true alternative” on TheSpyFM site. That’s one of the tipoffs that KINB, Kingfisher, Oklahoma is (105.3) is due to drop its Spanish sports format and go back to the future as the reincarnation of Oklahoma City’s onetime “Spy” alternative rock format. Another – former Spy morning man Ferris O'Brien posting on the Oklahoma Board of Radio-Info.com. O'Brien is buying the former Citadel station from the Last Bastion Trust, says the Oklahoman newspaper. He says “this has been something I’ve been thinking about doing, wanting to be doing, for the last ten years.” When Citadel flipped then-KSYY from “Spy” to a Spanish music format in 2004 O’Brien did a Spy Radio show on sister rocker KATT (100.5). Now he says “if I break even and make a good living and can pay the bills and keep it on the air” – he’ll be happy.
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The host of NPR's popular "Fresh Air" just taped an appearance on The Simpsons, in a scene where Marge turns on the radio in a rental car. The Philadelphia Inquirer says the producers encouraged Gross to sound "more cartoonish" on her lines, which make her the latest in a long line of guest stars on the Fox TV series. NPR says the daily hour-long "Fresh Air" is carried on more than 160 stations, and is a popular download via podcast.
Arbitron again acknowledges that data from about 200 panelists for the week of July 26-August 1 was mistakenly omitted from the processing, and Bob Patchen and Jay Guyther say the revised data for weekly cume is now in the hands of subscribers. As for the bigger issue of shortfalls in the sample - 12% to 14% in Philadelphia and Houston - Arbitron's set out on an ambitious (and expensive) program that includes offering incentives like a $50 gift card for some demos. One of the lessons Arbitron's learning: it should quickly move people off the panel if they're not complying - carrying the meter. The problem, it turns out, is replacing them. There's extensive coverage of yesterday's all-day Consultant Fly-In in today's T-R-I - Taylor on Radio-Info. Register to read it 






