National business "pacing significantly ahead" in 2010, says the Katz rep
April looks to be up 17%, May 23% and June 21%, says Katz executive Stu Olds, who says “Every region and market segment” shows strong pacing in national business. Every region of the U.S. is up double digits in the first quarter and second quarter. By market size, the anecdotal evidence of a strong rebound in the largest markets finds statistical support from Katz, with an estimated 26% first-quarter gain for the top 10 markets. That’s stronger than in any other grouping, though the next tier (markets 11-25) did about 20% better in national business. Finally, Katz looks forward to political spending in the 2010 election cycle, especially from the new corporate advertising that was cleared by the Supreme Court in January.
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